Free · checklist
72-Hour Checklist
Free PDF
- Severity ladder (4 rungs)
- Roles at a glance
- Hour-by-hour checklist (0-72)
- Speak / Hold / Correct / Escalate tree
- Three holding-language starters
Calm protocols · first 72 hours
Name the moment. Own the first hours.
Issue Moment gives lean mid-market and association communicators a calm, reusable rhythm for rumor heat, premature asks, and early reputation signals, without calling every hiccup a crisis.
Self-serve. Not a 24/7 hotline. Not legal advice.
Toolkit
Issue Moment Toolkit
$129
- Editable master + PDF
- Full readiness sheets (roster, channels, approval)
- Complete 72-hour operating system + comms log
- Scenario packs C1-C4
- Templates, moderation posture, post-moment review
- Single-organization license
Built for lean teams
Directors of Communications, association comms leads, and chiefs of staff who need ownership and holding language before a full crisis program. Async and built for lean budgets. Dignity-preserving by default.
How to use this
Path 1 · Interest
Start here or from LinkedIn. Get the free 72-Hour Checklist.
Path 2 · Practice
Use the checklist on a quiet day. Fill roles. Practice the severity ladder.
Path 3 · Toolkit
When you need scenario packs and the full operating system, the Toolkit is $129.